UXINDIA 2023

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<UX Designer, TO THE NEW />

Rajat
Agarwal

30 Minute Case Study

All Things AI & UX

About The Speaker

Meet Rajat Agarwal, Associate Director at TO THE NEW, hailing from Noida. With a flair for writing, he is not only an author but also a design thinker. Rajat is the visionary Founder and dedicated Editor-In-Chief of DesignWhine Magazine. As an advocate of good design, he seizes every opportunity to engage in discussions and share his insights on the cutting-edge developments and trends in the design world. His passion and expertise make him a notable figure in the industry.

AI-Driven UX: The Future of OTT Platforms

In this conference talk, we will explore the groundbreaking capabilities of an AI-powered recommendation engine designed to revolutionize content delivery for viewers. By harnessing the potential of advanced artificial intelligence algorithms, this cutting-edge system analyzes a multitude of factors, including user preferences, viewing history, and contextual data.

Key Takeaways

1. AI-Driven Personalization: Discover the power of AI and Video Ready's framework in creating a personalized user experience in OTT platforms.

2. Leveraging User Insights: Explore the significance of user engagement analytics and sentiment analysis in optimizing your OTT platform's UX. Learn how AI provides valuable insights into user behavior, preferences, and pain points, empowering you to make data-driven decisions for a more delightful and tailored viewer experience.

3. Future-Proofing OTT Experiences: Gain insights into strategically integrating AI and UX to stay ahead in the rapidly evolving OTT landscape.

Audience

Mid-Level Designers

Design Leaders