<General Manager, Design, IBM />


30 Minute Keynote


All Things AI & UX

About The Speaker

Katrina Alcorn is a seasoned design leader and a prominent figure in the technology industry. Currently serving as the General Manager at IBM, she brings over 20 years of invaluable experience in design to her role. An alumna of UC Barkley, Katrina has been at the forefront of humanizing technology throughout her career.


For a significant portion of her professional journey, Katrina worked as a consultant, spearheading strategic design and research initiatives for a diverse range of clients. Her expertise spanned across startups, non-profits, and Fortune 500 companies in various sectors, including financial services, medical devices, energy, e-commerce, arts, and education.


Apart from her exceptional contributions to design, Katrina is also a published author. Her book, “Maxed Out: American Moms on the Brink,” earned widespread acclaim, winning the prestigious Foreword “IndieFab” Book of the Year award in 2014. With her impressive accomplishments, Katrina Alcorn continues to inspire and shape the future of design and technology.

Teaching AI to Work with Humans

The possibilities of AI have captivated our collective imagination. From writing poems and songs, to analyzing medical data and recommending the best treatment plan, to predicting when complex machinery will need maintenance, AI has the potential to dramatically improve how we live and work.


But when looking for ways to apply this cutting-edge, revolutionary technology, we must be clear-eyed about the potential to help as well as harm. Remember, AI is still in its “toddler stage” of development. The only values it possesses are the ones we teach it. As designers, we have a responsibility to align this technology to our purpose and intentions, and teach it what we value.


Designing for AI requires new considerations and new ways of thinking. We must focus our design talents upon a new type relationship with machines— machines that can draw from vast stores of human knowledge, hold a conversation, and increase human understanding. What should these relationships look like? How might we take an ethical approach to create the best experiences with AI? And what role does design thinking have in helping us design for AI?

Key Takeaways

1. The considerations for designing human/machine relationships.

2. The ethical approaches we, as designers, must take into account for AI.

3. A brief overview of how design thinking can help us create better AI experiences.


All Design Professionals