UXINDIA 2023

<Founder, Bros&Co />

Amardeep
Shakhon

18 Minute Ted-Like

Everything UX

About The Speaker

Amardeep and Gurmit Shakhon also know in the design industry as ‘The Brothers’ are the founders of a sustainable design consultancy known as Bros&Co. At Bros&Co, a team of global designers come together to tackle one of the most pressing issues of our time: sustainability. As a design studio driven by a mission to create environmentally friendly products, services, and business operations for their clients, they are constantly pushing the boundaries of what’s possible.

 

With a focus on a carbon neutral future, Bros&Co challenges their designers to rise to the challenge and lead the way in sustainable design.

Design for Good: Redefining Design for a Sustainable Tomorrow

Join Amardeep and Gurmit, industry leaders with two decades of design expertise, as they unveil a groundbreaking approach that reshapes design and revolutionises our ecological impact. Discover a new methodology empowering designers to think holistically and confront pressing challenges head-on.

 

Design must evolve! Our one-dimensional focus on business-user relationships is no longer sufficient. The next decade demands designers rise to the net-zero challenge, shifting priorities for the betterment of humankind, the planet, and our collective responsibilities. In their talk, The Brothers trace design’s history toward an unsustainable path and introduce the Carbon Method—a groundbreaking carbon measurement methodology. Embedding sustainability from the start, they aim to foster continuous improvement and knowledge sharing.

 

Witness the transformation of design and be part of the generation driving lasting change. Act now to build a thriving world for generations to come. Join us as we reshape design’s future and revolutionise our ecological impact. Together, we can create a better world.

 

“There are professions more harmful than design, but only a very few of them – Quoted by: Don Norman, expanded upon from Victor Papanek”

Key Takeaways

1. As designers, we have the ability to remove carbon from the atmosphere

2. As designers, we have made a complete industry rotation once, we can do it again

3. The first step is by asking the right questions.

Audience

Product Managers

Design Leaders