<Associate Creative Director, Experience, Publicis Sapient />



All Things AI & UX

About The Speaker

Abhijit is an experienced designer and creative leader with deep domain expertise in delivering user-centric solutions for diverse clients and industries. He combines his usability, interaction, and product design expertise with his managerial and leadership skills to facilitate client meetings, gather requirements, and bridge the gap between creative and development teams.

He is passionate about design thinking, innovation, and customer satisfaction. He applies design thinking principles to understand the users’ needs, generate creative ideas, and validate them with real users. He has played multiple design roles, from a specialist to a mentor. He is proficient in handling RFPs, pitches, client presentations, and team management.

Abhijit is a design leader who can conceptualize, design, and implement business solutions that meet the needs and expectations of customers across the world.

Nurturing Empathy, Ethics and Trust in UX

Designing for empathy and trust in AI involves the intentional creation of systems that perform tasks effectively and create AI experiences that understand people’s emotions, weaving compassion into interactions. This approach ensures that AI technologies resonate with users on a deeper level, establishing a sense of connection and reliability.​

Key Takeaways

1. Creating empathetic AI experiences that deeply resonate with users' emotions and needs, forging a meaningful connection that goes beyond functionality.​

2. Incorporating ethical considerations from the start – addressing inherent and societal biases to ensure AI interactions align with responsible and trustworthy AI design principles.​ ​

3. Establishing guidelines that seamlessly integrate empathy, ethics and trust.


All Design professionals